Get an intimate, on-set look at Sara Excellent’s shoot with IMME and photographer, Ivana Natasha, in our exclusive behind-the-scenes video.
What’s the story behind this collection?
Imme Kristiani: "When I started working on this collection, I wanted to create pieces that truly reflect the spirit of creative, independent women. Sara felt like the perfect inspiration. She embodies confidence, creativity, and optimism—traits that really represent the future of women. I didn’t know her very well at first, but there was something about her energy that instantly drew me in. As we started collaborating, we reimagined classic silhouettes with a fresh twist, creating versatile pieces that can easily transition from day to night—perfect for any adventure."
Sara Excellent: "The more we talked, the more inspired I became. I was amazed to learn that Imme takes care of everything in her brand—design, production, and even marketing. Coming from a communication and advertising background, I’ve always had a passion for marketing, and that really motivated me to contribute even more to this collection. In this collaboration, we’ve done it all ourselves—from designing and producing to styling and shooting the photos. It’s been such a rewarding experience, and we’re excited to share it with you. Please support us! :)"
Sara Excellent talks about the one thing people always misunderstand about her and also the best advice she has ever got growing up.
Watch the full video to find out.
Special Thanks To: The Gunawarman | Luxury Residence • Makeup Artist: Kezia Davita • Photographer: Ivana Natasha • Videographer: Armandy Cannie